Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
Forecasts
| Jul 23, 2025
Source: EMARKETER Forecast
The news: Capital One’s net revenues increased 25% QoQ to $12.5 billion—one of the many dramatic changes after its merger with Discover.Our take: The scale of Capital One’s merger is eyewatering. As the issuer looking to maximize its yields, it can both offer more attractive credit and debit products within a regulatory environment that is friendly to ambitious growth.
Article
| Jul 23, 2025
UK shoppers will purchase £4.8 billion ($6.1 billion) worth of secondhand products online this year, according to a report from the Centre for Economics and Business Research (CEBR) commissioned by Amazon. That’s up nearly 12% YoY, as consumers look for ways to shop that are easier on their budgets and the environment.
Retailers that lack a robust resale or refurbishment strategy risk losing out. Platforms like Vinted, Depop, and Amazon are meeting rising consumer demand for more sustainable—and affordable—products. Establishing an official program can set new consumer expectations for retail while easing common fears about shopping secondhand, including concerns about item condition and seller trust.
Article
| Jul 21, 2025
The insights: Generation X leads in consumer spending, and tech industry marketers may be missing out on a key opportunity, especially this holiday season. Gen Xers worldwide will spend $15.2 trillion in 2025—more than any other generation—per NielsenIQ’s The X Factor report.
25% of UK Gen Xers plan to spend more than £500 ($639) on Christmas gifts this year, per Azerion, while only 1% of Gen Zers say they will spend that much.
Our take: This is marketers’ cue to lean into smarter personalization, digital experiences, and loyalty programs that appeal to Gen X’s tech-savvy, open-minded style, and their outsized influence on household spending. Dedicated strategies to target Gen X now will drive growth while spending power is at its peak.
Article
| Jul 18, 2025
The news: Audioboom agreed to acquire Adelicious, potentially creating the UK’s largest homegrown podcast network with 125 million monthly downloads, per Podnews. The deal will cement Audioboom’s expansion and amplify its global reach through Spotify, Apple Podcasts, and other major platforms.
Our take: As podcasting shifts from a fragmented space to a few dominant networks, smaller creators risk losing ad revenue and visibility.
Advertisers that balance buys across major platforms and independent shows will stretch their budgets further—and stay closer to engaged, loyal audiences.
Article
| Jul 18, 2025
The news: Lloyds has launched an internal genAI -powered knowledge hub, Athena, to help customer-facing employees sift through banking and customer information faster—empowering more personalized and helpful experiences, per PYMNTS. Our take: We’ve recommended that banks focus on implementing genAI-powered solutions that free up their employees’ time so they can manage the human-centric, complex tasks for which customers turn to them. Athena does this and also has the potential to supercharge the human-centricity in customer service by empowering employees with more relevant information. The customer experience is one of the biggest drivers of customer attrition, and Athena represents a strategic step for Lloyds to enhance efficiency while preserving, and potentially elevating, the personalized and empathetic service that fosters customer loyalty and reduces churn.
Article
| Jul 18, 2025
The news: Roblox rolled out new teen-focused safety tools, including age estimation, stricter communication filters, and parent insights. The shift to ramp up age-specific protections follows growing pressure from regulators and parents over child safety risks on the platform, per Fast Company.
Our take: Using Roblox’s new rules as a blueprint, marketers looking to cater to younger audiences should build campaigns that align with verified connections, invest in brand-safe messaging, and prepare for an age-gated future across platforms as this becomes the norm.
Adapting early ensures compliance and preserves access to a key Gen Z and Gen Alpha audience.
Article
| Jul 17, 2025
The news: Governments across the UK, EU, and Australia are mandating age verification online and reshaping how platforms handle user identity and access to content.
Reddit now requires UK users to prove they’re 18 via selfie or photo ID to access adult or harmful content, in compliance with the Online Safety Act.
Our take: Age assurance is becoming the new standard. Advertisers need to move now by adjusting targeting strategies, creative assets, and compliance practices to stay effective in an increasingly verified and government regulated web.
Article
| Jul 15, 2025
The news: Lloyds Bank is reportedly considering acquiring Curve for approximately $162 million, per Bloomberg.
Our take: Lloyds wants to acquire Curve to avoid falling behind other alternate payment methods. However, buying a third-party wallet might not be the best solution.
Article
| Jul 15, 2025
Forecasts
| Jul 14, 2025
Source: EMARKETER Forecast
Social network user growth will be slow on a worldwide level, but 2025’s meager 2.9% increase will still equate to more than 115 million new users. Facebook remains in the lead in most countries and regions, even though its share of internet users is declining.
Report
| Jul 11, 2025
The news: American Express rolled out special London-based perks and offerings as a part of its Adventures with Amex series.
Our take: Sixty percent of respondents to Amex’s Global Travel Trend Report planned on taking at least one trip for a sporting event this year. Hitching its London adventure rollout to both F1 and Wimbledon can get those travelers to book through Amex’s platform instead of a competitor’s.
Article
| Jul 10, 2025
The news: Meta is facing an investigation from the French Competition Authority for allegedly limiting access to ad verification partners and exploiting its ad market dominance. Meta is required to implement interim measures, including the development and disclosure of updated guidelines governing access to and maintenance of “viewability” and “brand safety” partnerships. Our take: While France doesn’t account for a massive portion of Meta’s ad revenues, the company could still be subject to substantial consequences if found guilty. Antitrust fines from the French Competition Authority can be as high as 10% of a company’s global annual turnover.
Article
| Jul 10, 2025
The news: Ulta Beauty acquired upscale UK beauty retailer Space NK for an undisclosed amount, the company said, as it turns to new markets to offset slowing US growth.
Our take: The US beauty market is becoming increasingly saturated as more retailers lean on the category to boost sluggish sales. While expanding to new markets comes with its own set of challenges, Ulta’s decision to rely on acquisitions and distribution partnerships will help smooth its path.
Article
| Jul 10, 2025
France’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.
Report
| Jul 9, 2025