TV networks rely on Netflix for distribution: A deal between Netflix and French broadcaster TF1 is a clear sign of how video power dynamics have shifted.
A new poll finds consumers in the US and UK are almost evenly split—Gen Z is upbeat, Gen X is gloomy—amid a cost-of-living crunch and rapid tech gains. The results remind brand marketers that price, value, and purpose now collide at every purchase decision.
The news: Amazon will bring inventory from Roku to its demand-side platform (DSP), the two announced at Cannes Lions, starting in Q4 2025.
Our take: Amazon’s Roku partnership is a well-timed announcement to convince advertisers to stick with their CTV ecosystems even amid tightening budgets.